Perseverance, loyalty and coherence have always been our core values

The mission of WM Capital is to develop businesses through the franchising format worldwide.

WM Capital, specialized in Business Format Franchising promote enterprises growth thanks to the development of franchising system in Italy and abroad, providing industrial and operating know-how in addition to a qualified and international network.

Business Format Franchising is a business formula that allows to replicate the success of a franchising network and includes a package of techniques, strategies, know-how, training program and assistance to be provided to franchisees. Globally an increasing number of companies choose franchising way for their growing process and frequently they manage a franchise network combined with directly operated stores.

WM Capital, thanks to the experience acquired in the franchising sector with the development of more than 600 italian and international formats, selects innovative business model in industries with high growth potential and directly support the most interesting projects with value creation ability.

Fabio Pasquali
WM Capital President and CEO

Fabio Pasquali (Rome, 1963) has a Bachelor Degree in Law from “La Sapienza” University of Rome; has a twenty years of experience in developing networks, having supported more than 600 Italian and international franchise brands. Thanks to the deep knowledge gained in this field, in 1999 he founded AZ Franchising, first and single multichannel system dedicatedto the development of franchise brand. In 2012 he founded Dr.Fleming, specialized franchising network of pharmacies, health stores and corners with a wide range of health and beauty services.
He has been a Contract Professor of “Marketing techniques and research” at L.U.I.S.S. University of Rome. He was the National President of association “GiovaniImprenditoriConfcommercio” (Commercial Confederation of Young Entrepreneurs) between 1994 and 1998; in 2005 he founded and became president of IFPN (International Franchising Publishers Network). In 1993 he founded the monthly magazine “Sfida” addressed to young entrepreneurs. He wrote many periodicals and is the creator of “The Method of 5 levers of Franchising”, to be published soon.
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