Capital operates in the development of the Business
Format Franchising in reference to the Multimedia
industry with AZ Franchising
and to the Pharmaceutical industry through
the Alexander Dr. Fleming
The business model of WM Capital is
characterized by implementing strategic
levers that speed up the development
of the franchising format. In particular, there are
five factors upon which the WM Capital's
experience is focused on and they determine the success
of a franchising network:
- Brand equity.
The brand represents a fundamental element of the
franchising network, both in terms of imagine and
accounting; it represents the qualities and the features
that contribute to define a company;
- Process engineering
in the franchising network: it concerns
to transfer models of experiences from the franchisor
to the franchisees;
- Continuous training.
It is an efficiency tool managed by the franchisor
to transfer values and business target to the franchisee;
The research activity treated by the franchisees is
necessary to obtain a success network.
- Evaluation of the profitability
(value chain). It is a valuable element of the network
that allows the franchising evaluation.